Marla Todd:
Resume
- Good design
- Web sites that work
- Creative for hire
Professional Experience
Art Director
Print/Interactive Media
J&W Scientific, Folsom,
California 1987-2000
Web Site Design and Management
As project manager designed, built and managed 3000+ file corporate web site.
Managed outside e-commerce contractor, art directed and managed content of J&W web site.
Based on my recommendation the J&W web site was brought completely in-house. This saved J&W over $20,000 per year.
Increased direct online sales by 2000% from 1998-2000
Increased visitors to site from 22,000 more than 100,000. Doubled Online literature and technical requests.
Proactive in working with product managers, technical staff and customers on developing the most effective of presenting technical and product data.
Graphic Design and Art Direction
Built in-house graphic design department for high-tech manufacturing company.
Designed advertising, magazines, marketing collateral, tradeshow graphics and booth design, brochures, catalogs, tradeshow graphics, technical publications and instruction sheets.
Designed and created over 1000 projects while at J&W Scientific.
Managed print production for large projects including 450+ page catalogs and 4 color quarterly magazine.
Managed $500,000 print budget, coming in under budget on a majority of projects.
Created a corporate personality through marketing materials, which continue to be extremely popular with J&W customers.
Created corporate graphics style guides for internal and external customers.
Adobe PageMaker, Adobe PhotoShop, Microsoft FrontPage, HTML, Adobe Illustrator, Microsoft Word, Microsoft PowerPoint, Microsoft Excel
Trained and supervised in-house graphics staff. Managed outside contractors.
Member of J&W Quality Focus Team
Instructor
University of California at Davis, University Extension 1999
Developed and created all course materials and course agenda for professional level multimedia course.
Awards
American Motorcycle Association Award "Best Use of Motorcycle in Publication" 1996
American Graphic Award 1995 – DB-CVU software package design
Presidential Undergraduate Foundation Grant 1982
Volunteer Work and Professional Organizations
Art Buddies: Helping disabled children create amazing and beautiful works of art
Sacramento Artists and Art Directors Club
Sacramento PC Users Group
Education
Certificate in Multimedia, University of California Davis University Extension 1997
BS Design, University of California, Davis 1982
Contact Marla:
lillycat@pacbell.net
or use the handy online form