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Marla Todd:
Resume

  • Good design 
  • Web sites that work
  • Creative for hire 

Professional Experience

Art Director Print/Interactive Media
J&W Scientific, Folsom, California 1987-2000

Web Site Design and Management

As project manager designed, built and managed 3000+ file corporate web site.

Managed outside e-commerce contractor, art directed and managed content of J&W web site.

Based on my recommendation the J&W web site was brought completely in-house. This saved J&W over $20,000 per year.

Increased direct online sales by 2000% from 1998-2000

Increased visitors to site from 22,000 more than 100,000. Doubled Online literature and technical requests.

Proactive in working with product managers, technical staff and customers on developing the most effective of presenting technical and product data.

Graphic Design and Art Direction

Built in-house graphic design department for high-tech manufacturing company.

Designed advertising, magazines, marketing collateral, tradeshow graphics and booth design, brochures, catalogs, tradeshow graphics, technical publications and instruction sheets.

Designed and created over 1000 projects while at J&W Scientific.

Managed print production for large projects including 450+ page catalogs and 4 color quarterly magazine.

Managed $500,000 print budget, coming in under budget on a majority of projects.

Created a corporate personality through marketing materials, which continue to be extremely popular with J&W customers.

Created corporate graphics style guides for internal and external customers.

Adobe PageMaker, Adobe PhotoShop, Microsoft FrontPage, HTML, Adobe Illustrator, Microsoft Word, Microsoft PowerPoint, Microsoft Excel

Trained and supervised in-house graphics staff. Managed outside contractors.

Member of J&W Quality Focus Team

Instructor

University of California at Davis, University Extension 1999

Developed and created all course materials and course agenda for professional level multimedia course.

 

Awards

American Motorcycle Association Award "Best Use of Motorcycle in Publication" 1996

American Graphic Award 1995 DB-CVU software package design

Presidential Undergraduate Foundation Grant 1982

Volunteer Work and Professional Organizations

Art Buddies: Helping disabled children create amazing and beautiful works of art

Sacramento Artists and Art Directors Club

Sacramento PC Users Group

Education

Certificate in Multimedia, University of California Davis University Extension 1997

BS Design, University of California, Davis 1982


 

Catalogs

Magazines

Product Publications

Promotional

Web

Contact Marla:
lillycat@pacbell.net
or use the handy online form

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